Post by account_disabled on Dec 14, 2023 1:29:17 GMT -8
You imagine and occupies an important place in company investments, especially Outbound 2.0, which became the main sales strategy in the Silicon Valley. And that's what we're going to talk about now! The fall of traditional Outbound and the rise of Outbound 2.0 That the arrival of the Internet changed the way marketing acts is a fact. With the appearance of search tools like Google, any company that works well on its Search Engine Optimization (SEO or Optimization for Search Mechanisms, in Spanish) achieves a good position in the results and is found by its audience. In addition, it is a much cheaper strategy than investing, for example, in a television advertisement.
The return is easier to measure, since there are tools such as Phone Number List Google Analytics , which measures the success of these actions. Then, the need also arose to produce quality content, capable of attracting more visitors to the site and, consequently, generating more sales. Thus, content marketing began to be worked on professionally by companies such as Rock Content itself. And, with the adoption of content marketing, startups managed to attract several customers passively. Due to this factor, Outbound marketing came to be seen as the ugly duckling. While he needed an entire team of sales experts to generate results, Inbound brought performance with less investment in people.
Many companies even set aside prospecting teams, with the vision that Inbound will replace Outbound. Until engineer Aaron Ross took over management of the sales team at Salesforce (an American software giant) and revolutionized the company's results through a strategy called Outbound 2.0. The new Outbound marketing is based on segmentation and specialization of the sales team. It is summarized in the following reasoning: A sales team is made up of salespeople with different profiles, some better at prospecting clients and others at closing accounts. Experienced salespeople are generally terrible prospectors.
The return is easier to measure, since there are tools such as Phone Number List Google Analytics , which measures the success of these actions. Then, the need also arose to produce quality content, capable of attracting more visitors to the site and, consequently, generating more sales. Thus, content marketing began to be worked on professionally by companies such as Rock Content itself. And, with the adoption of content marketing, startups managed to attract several customers passively. Due to this factor, Outbound marketing came to be seen as the ugly duckling. While he needed an entire team of sales experts to generate results, Inbound brought performance with less investment in people.
Many companies even set aside prospecting teams, with the vision that Inbound will replace Outbound. Until engineer Aaron Ross took over management of the sales team at Salesforce (an American software giant) and revolutionized the company's results through a strategy called Outbound 2.0. The new Outbound marketing is based on segmentation and specialization of the sales team. It is summarized in the following reasoning: A sales team is made up of salespeople with different profiles, some better at prospecting clients and others at closing accounts. Experienced salespeople are generally terrible prospectors.